The Office of Communications has created a ZIP file containing versions of the horizontal logotype, the stacked logotype, the shield logo and the tagline for common use. All files in the pack are in PNG format at 72 DPI. If you need the logo in another format or size, contact the Office of Communications with your specifications.
- District Logotypes, Logo and Tagline Pack
- District Logo Usage & Style Guidelines
NOTE: The District Logotypes, Logo and Tagline Pack are for District employee use only!
Logo Usage and Style Guidelines
An approved Jordan School District logo should be included on all formal District documents and publications sent to the public. The following guidelines are intended to provide consistency and avoid deviations from standard logo format that could weaken the District’s overall graphic presentation and professionalism.
For logo usage information and policy issues, contact the Office of Communications.
Image Quality
- Fidelity – Logos should not be redrawn, modified or displayed in rough form. Always reproduce from high-quality, original artwork. Artwork is available from the Office of Communications.
- Integrity – Always display the logo in its entirety. It is inappropriate to separate parts of the logo or modify the logo in any way.
- Proportion – The District logo is designed according to a specific height and width ratio. Even slight distortions will impact the consistency of the presentation. Always display the logo in its exact, original proportions, regardless of logo size, placement or use.
District Logotype
The official District logotype artwork is available upon request from the Office of Communications. Always use the official artwork with embedded typeface, instead of using your own font or shield design.
Complimentary Typeface Guidelines
For basic documents and forms, District employees are encouraged to use the Lato font family. Lato can be downloaded at fonts.google.com/specimen/Lato. Lato is licensed under the Open Font License and can be freely used in District designs, documents & projects – print or digital, commercial or otherwise.
District Seal Guidelines
Versions of the logo with the tagline in a circle are called the Board of Education Seal. The seal is reserved for projects authorized by the Board of Education or Superintendent of Schools. The seal is not to be distributed for use unless the project is approved by the Office of Communications.
Tagline Use
The LEAD • EDUCATE • INSPIRE tagline is intended to be used as a secondary visual element, such as a footer graphic. When using the tagline as a visual element, always use the official artwork with embedded typeface. When the tagline is used in a paragraph, each word must be separated with a bullet. Other characters are unacceptable.
Full-Color Presentation
The logo should be presented in full color whenever possible. When placed on a light background, the typography should be black. On a dark background, the typography should be white. The shield design should always be displayed in “District Blue” with a white “J”.
One-Color Presentation
When full-color logos are not feasible, a one color design may be used. When placed on a light background, the logo should be black. On a dark background, the logo should be white. When school colors supercede, a use of the one color designs are encouraged.
- On Light Surfaces – When printing on white or light surfaces or backgrounds, please use a black version of the logo.
- On Dark Surfaces – When printing on black or dark surfaces or backgrounds, please use a white version of the logo.